Beira Brush, one of the largest backward integrated brushware manufacturers in South-East Asia and Sri Lanka’s leading brush ware exporter, has expanded its footprint to Indonesia with its own brand, after establishing a strong track record in the US, Canada, UK and Australasian markets, from amongst 20 countries that it exports to. With 250 million people and growing fast, Indonesia’s large population provides a sizeable opportunity for consumer brands. Beira Brush selected Indonesia keeping in mind that the Indonesian urban consuming class is growing by 5 million people every year. The country’s population is projected to reach 270 million by 2020. The brand is now be available at 210 outlets of Carrefour, Giant Extra, Giant Super Market, Lion Superindo, in Jakarta stores and will also be sold at Hypermart, Lotte Shopping, Lotte Mart, Yogya SM, Ramayana SM, Mitra 10, Hari-Hari supermarkets in Indonesia. Within the next 12 months, Beira Brush expects to have its range available at 600 stores in the Java islands of Indonesia. The company’s environmentally-friendly cleaning products are manufactured for both the professional and household markets and are carefully planned to take market share from the key categories with clear functional benefits over its competition. Beira Brush is a wholly-owned subsidiary of BPPL Holdings.
Shakinda Jayasingha Head of Marketing – BPPL commented, “If we are serious about our business and its future, we have to be serious about taking our brands to overseas markets. BPPL is proud to announce the launch of our JAB (Jawaraberbesi) brand of household cleaning equipment in the Indonesian market. ‘Jawarberbesi’ simply means ‘The Champion in Cleaning’, which is what the brand looks to be - the champion of the Indonesian women.