
Dr. Noah Arnold’s treatment is — quite literally — music to his patients’ ears. The guitar-playing veterinarian, of Dr. Noah’s Ark Veterinary Clinic in Shorewood, Wis., calms pets before their procedures by singing to them.
“I’ll often play a song for these guys, help them get relaxed and help me get relaxed,” he said.
His unconventional tactics have attracted him many fans — and new patients. He said his client base has increased ten-fold in just a year.
“It was something I never could do working at a corporate practice, but I find sitting on the floor playing music for these animals really mellows them out,” he said. Janet Arnold, the office manager and Dr. Arnold’s mother, approves of his methods.
-Internet