Sri Lanka Tourism leveraged the Arabian Travel Market (ATM) complemented by three road shows, B2B and industry meetings in Dubai last week in a major push in the Middle East market.
Sri Lanka was showcased as an attractive holiday destination at the 24th Arabian Travel Market (ATM) which took place from April 22-25 at the Dubai International Exhibition and Convention Centre. Sri Lanka participated for the 16th consecutive year with more than 60 industry participants.
The event coincided with three roadshows which was held from April 17-19 April in UAE by the Sri Lanka Tourism Promotion Bureau (SLTPB) in collaboration with the Sri Lanka consulate in Dubai. This was the first time the SLTPB organised three consecutive roadshows in the UAE.
The attractive Sri Lanka pavilion was the centre of attraction and drew large crowds. It was opened by Minister of Tourism Development and Christian Religious Affairs, John Amaratunga.