Over 1,000 children and their families celebrated the Grand Finale of the popular ‘Mom, Me and My Milo’ campaign, painting the streets of Colombo `green' in a mega Milo Cycle Parade. They cycled from the Sports Ministry grounds through Colombo city and back to the starting point, where celebrations continued with a grand carnival.
The event marked the third consecutive ‘Mom, Me and My Milo’ campaign, which ran from May to June this year. Milo fans took selfies with their moms and a Milo pack to enter a raffle draw, from which 1,000 lucky winners were selected to win Milo branded bicycles.
Vice President, Beverages at Nestlé, Norman Kannangara said: “As a brand that strongly advocates the importance of good nutrition and an active lifestyle, we wanted to end our popular ‘Mom, Me and My Milo’ campaign with a fun bicycle parade to show kids that staying active can be fun too. We want to encourage children to lead a healthy lifestyle with their families by cycling.”
As part of Milo’s ambition to help nurture a healthier generation, the event focused on not only helping kids bond with their mothers but also on instilling healthy eating habits and a healthy lifestyle via games and other activities. It started off with a 'Breakfast Movement' where mothers and kids learned about the importance of breakfast and ways in which it could be made healthier.
The 'Breakfast Movement' ended with 1,000 children and their families pledging to start the day with a healthy breakfast. The event also featured a Nestlé Nutri-Corner with free nutritional counselling.
Milo is Nestlé’s world leading chocolate malt beverage, fortified with vitamins and minerals. It is made from fresh high quality milk collected from thousands of local Sri Lankan farmers, the goodness of malt and the finest cocoa beans. Committed to “Fuelling the Winning Spirit,” Milo has been at the forefront of supporting school sports from grass roots level for over 30 years.
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From left: Bandula Egodage, VP – Corporate Affairs & Communications at Nestlé; Shivani Hegde, Managing Director at Nestlé; Dayasiri Jayasekara, Minister of Sports; a ‘Mom, Me and my Milo’ winner and his mother; and Sampath Dissanayake, Coordinating Secretary to the Minister of Sports.
From left: Bandula Egodage, VP – Corporate Affairs & Communications at Nestlé; Shivani Hegde, Managing Director at Nestlé; Dayasiri Jayasekara, Minister of Sports; with a ‘Mom, Me and my Milo’ winner and his mother
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