Showcasing Sri Lanka’s global excellence | Sunday Observer
ICCA Asia Pacific Business Events Youth Challenge

Showcasing Sri Lanka’s global excellence

3 September, 2023

Cinnamon Life Integrated Resort clinched second place at the International Congress and Convention Association (ICCA) Asia Pacific Business Events Youth Challenge Finals, underscoring a remarkable triumph on the global stage. This achievement signifies a momentous milestone for Cinnamon Life Integrated Resort and the country on the international events landscape.

The competition witnessed 50 emerging professionals across the Asia Pacific region; only eight finalists from Sri Lanka, Thailand, Korea, Malaysia, and Australia were selected to present their proposals in Goyang, Korea recently. The challenge required participants to showcase innovative concepts to position their chosen cities as emerging destinations for international business events.

Judged by a panel of six luminaries from diverse sectors within the business events industry across Asia, the selection process rigorously evaluated research proposals, idea conveyance, audience engagement and presentation clarity. Each finalist faced a 15-minute presentation followed by a 20-minute question and answer session, an actual test of their expertise.

Cinnamon Life Integrated Resort’s achievement owes itself to its well-crafted concepts, strategic approaches and coherent vision. Their presentation showcased an exceptional depth of understanding and innovative perspectives, effectively positioning Colombo as a thriving hub for business and events. This triumph is particularly significant as it marks Sri Lanka’s debut representation in the competition.

In recognition of their accomplishment, the Cinnamon Life Integrated Resort team has received an exclusive invitation to the upcoming International Congress and Convention Association (ICCA) Congress 2023. The congress will be held in November in Bangkok, Thailand, and promises unparalleled opportunities for knowledge exchange, networking and industry immersion.

ICCA’s dedication to nurturing young talent aligns seamlessly with Cinnamon Life Integrated Resort’s achievement. The platform provided by ICCA offers emerging professionals a unique opportunity to showcase their creative prowess and build networks within the industry.