“Diva Dathata Diriyak”, a collaborative initiative between Diva, a laundry care brand in Sri Lanka, and Women in Management (WIM), is on a mission to supports women entrepreneurs.
Through specialised entrepreneurship training sessions, the initiative addresses the unique needs of women in business, fostering their growth and success. The carefully crafted sessions provide participants with resources and training opportunities, fostering business growth while instilling self-confidence on their entrepreneurial journey.
Building on the success of the initial sessions in Dankotuwa in collaboration with Women in Management (WIM) and the subsequent sessions in Jaffna, the Diva Dathata Diriyak training program has now expanded its reach to Galle.
The program hosted a series of comprehensive training sessions covering a wide range of topics. The sessions focused on vital areas such as transforming mindset from producers to entrepreneurs, effective bookkeeping and finance management, strategic pricing, impactful marketing, customer care practices, how to leverage the digital marketplace and branding techniques.
To recognise the progress made by the participants, an award ceremony took place at the District Secretarial Office in Galle recently. The event celebrated the journey of female entrepreneurs from 22 Divisional Secretariats, who completed the training program. The program will continue to maintain engagement with the participants and monitor their progress as they continue to grow in their areas. The top three female entrepreneurs will receive financial support to further advance their entrepreneurial endeavours.
Diva’s Dathata Diriyak training sessions wield an extraordinary power in shaping an inclusive and thriving business landscape. This transformative initiative stands as a resolute testament to their unwavering dedication to support women and drive economic growth. By equipping women entrepreneurs with essential skills and knowledge, it ignites a path towards prosperity and unlocks limitless potential for a brighter future.