Bangkok: The Tourism Authority of Thailand (TAT) and Singapore Airlines (SIA) last week signed a Memorandum of Understanding (MoU) on Tourism Cooperation to jointly promote travel to Thailand from priority markets including Australia, New Zealand, Singapore and South Africa.
TAT Governor, Yuthasak Supasorn said, “This MoU marks a major new drive on tourism cooperation between TAT and strategic partners in key source tourist markets from around the world, all of which are under the objective of promoting travel to Thailand.”
“This MoU with Singapore Airlines in particular, will allow us to strategically attract more travellers from the four specific markets to enjoy the unique Thai local experiences here in Amazing Thailand,” he said.
Effective until March 31, 2019, the MoU will cover a series of joint activities including brand advertising and promotional campaigns, tactical and digital marketing, familiarisation trips, joint roadshows and product development. The joint activities are expected to help boost visitor numbers from Australia, New Zealand, South Africa and Singapore to Thailand.
Supasorn said, “Australia and New Zealand markets have long been important source markets for Thailand while the South Africa market has been growing in recent years, so this strategic MoU will certainly help boost visitor numbers to Thailand.”