The Ceylon Cinnamon GI Association, an advocate for preserving the authenticity and heritage of Ceylon Cinnamon, held its inaugural Annual General Meeting (AGM) recently.
The event took place at the Kingsbury Hotel and over 200 people representing various sectors of the cinnamon industry.
The significance of the AGM was heightened by the recent recognition of ‘Ceylon Cinnamon’ as a Protected Geographical Indication (PGI) by the European Union Commission.
The designation was added to the register of Protected Designations of Origin and Protected Geographical Indications through the implementing regulation (EU) 2022/144, on February 2, 2022. This acknowledgement underscores the unique geographical origin and traditional production methods associated with Ceylon Cinnamon.
A pivotal role in facilitating the AGM was played by the Export Development Board in collaboration with the Department of Export Agriculture.
One of the key outcomes of the AGM is the empowerment of stakeholders within the Ceylon Cinnamon value chain. Those who adhere to the stringent eligibility criteria will be entitled to display the coveted “PGI Mark” on their value-added Ceylon Cinnamon products. This mark certifies that the product, whether it be Cinnamon cut quills, Cinnamon powder, Cinnamon leaf oil, or Cinnamon bark oil, contains 100% Pure Ceylon Cinnamon that has been cultivated, processed, and manufactured in Sri Lanka.
To gain access to the “PGI Mark,” stakeholders must fulfill the membership criteria of the Association for Ceylon Cinnamon Protected Geographical Indication (ACCPGI). This requirement serves to uphold the commitment to maintaining the exceptional quality and reputation associated with Ceylon Cinnamon.