The Public Relations industry in Sri Lanka celebrates a milestone with the Public Relations Association of Sri Lanka (PRASL) being incorporated and recognised by the Registrar of Companies recently with the approval of the Ministry of Trade.
This achievement is the result of one-and-a-half years of dedicated effort by a group of industry veterans and agency professionals, who have come together as the founder members of PRASL.
PRASL is now preparing for its inaugural event and meeting, due to take place next month.
Marking a history of over 30 years, the practice of public relations as a profession in Sri Lanka was established in the early ‘90s by a few agencies and practitioners. These pioneers embraced the discipline of reputation management and initially focused on media relations and consulting services for corporate communications.
Over time, the industry expanded its offerings, welcoming international expertise and venturing into areas such as advocacy, issues and crisis management, change management, investor and community relations, event management, marketing, and digital PR.
The setting up of PRASL addresses a long-felt need to give voice to the industry, infuse high standards, and develop the skills of professional practitioners.
The Association’s objectives include gaining recognition for PR practice and enhancing its influence, fostering high professional standards and ethical practices as a valued PR industry, and bringing together and representing public relations practitioners.
PRASL also aims to provide networking opportunities for members to exchange ideas and professional experiences, all while keeping the interests of its members and the wider society in mind.