Cargills launched its Village to Home program in 2020 to provide vital support to the country’s small and medium entrepreneurs (SMEs) who were severely impacted by the Covid-19 pandemic and left without market access. Even though the pandemic is behind us, Cargills has continued the Village to Home program to empower local entrepreneurs. The 19th Village to Home program took place on June 24 and 25 at the Cargills Food City, Torrington Square premises with the participation of 24 SMEs.
Since its inception, the program has provided over 800 SMEs with a platform to showcase their products to the extensive customer base of Cargills. To address the hardships faced by SMEs, Cargills provides a platform for these entrepreneurs to generate additional income and also extends technical assistance to help them bring their products to the market. The Cargills Bank extends crucial financial support to these entrepreneurs, enabling them to expand their production capacity. Cargills provides these monthly trade stalls free, bearing all expenses associated with the program. Importantly, the entrepreneurs retain all the income earned through the program, ensuring a direct benefit to their businesses.
As an extension of the program, selected SMEs are also provided with dedicated gondolas or bays inside Cargills Retail outlets to showcase their products. This opportunity permits them to reach an even wider customer base and drive further growth for their businesses.
The recent Village to Home program witnessed a diverse range of products, offering a vibrant shopping experience for customers.