Sri Lanka Tourism will hold a series of road shows in three key Indian cities from April 24–28.
The first road show will be held in Chennai on April 24, followed by Cochin (April 26) and Bangalore (April 28) which have direct air links with Sri Lanka.
According to a Sri Lanka Tourism press release, Sri Lanka is witnessing a considerable increase in tourist arrivals with India leading the way and securing the number one position. The event also focuses on promoting tourism experiences while focusing on converting potential travellers to make bookings and highlight the positive message that Sri Lanka is open for leisure, business and MICE tourism.
The target audience at these road shows will be tour operators, media, key influencers, corporates, trade associations and key tourism industry stakeholders , who can take the message that Sri Lanka is not only one of the most beautiful countries with a range of destinations and products, but is also safe and secure.
A delegation of representatives of over 30 Sri Lankan travel agencies and hotels will participate in the event, with the delegation being led by Minister of Tourism Harin Fernando accompanied by Chairman, Sri Lanka Tourism Promotion Bureau, Chalaka Gajabahu and chairman, Sri Lanka Convention Bureau,Thisum Jayasuriya, Junior Manager, Sri Lanka Tourism Promotion Bureau, Shirani Herath and Manager – Marketing, Sri Lanka Convention Bureau, Malkanthi Welikala.
Minister Fernando said, “Tourism in Sri Lanka over the past six months has been very interesting and promising. The past three months in 2023 from January to March recorded 8,000 tourist arrivals a day, the highest since 2018.″
“Sri Lanka values the Indian outbound market and has been a key driver of arrivals into our country. Sri Lanka offers other than its rich heritage of 2,500 years, an array of destinations and products such as wellness and yoga, beaches, shopping, cuisine, adventure and wildlife. The added attraction for the Indian market is the very well laid out Ramayana circuit, which is a religious travel initiative. The time is perfect to experience the warm hospitality of our people,” the Minister said. -Travel Biz Monitor