As part of Breast Cancer Awareness Month, Street Burger launched its inaugural annual “ForHer” initiative, in collaboration with the Indira Cancer Trust and Suwara Arana - the first paediatric palliative care centre in Sri Lanka. The campaign kicked off on October 1, and for the entire month the restaurant chain committed to donating a portion of every order placed at its outlets towards breast cancer research, medication, and support.
The ForHer campaign was initiated with the intention to not just raise funds, but also increase awareness on breast cancer – the most common type of cancer among females in Sri Lanka, with the aim to also create a real and tangible impact on how we can steer conversations on the disease to the focus.
Throughout October and at all of its outlets – Bambalapitiya, Ethul Kottte, and Mt.Lavinia, employees wore the iconic pink ribbon as part of their uniform, and all Street Burger customers were given the opportunity to participate and support this health campaign just by purchasing a meal.
“The statistics on breast cancer in Sri Lanka are alarming,” said Operations Manager of Street Burger Mafas Saheer. “The launch of our ForHer campaign was our way of honouring the women in our communities, and doing our part to provide as much support as we can by raising both awareness and funds for the cause.”
Although launched to coincide with “Pink Ribbon Month”, Street Burger hopes to keep the campaign going well beyond October, with more initiatives to educate and engage its customers and the public for the benefit of all women in Sri Lanka.