Everyone who works in business organisations would like to see greener pastures in their lives. However, most of the time it is not realised due to the fact that they do not initiate with their plans.
They wait for the perfect time, perfect start, perfect opportunity, perfect finance, perfect company, perfect superior and so on. Hence the time is wasted in daydreaming.
Aiming for a perfect start is something like waiting for the waves to seize to go on fishing. Instead start where you are, with what you have with what you can wholeheartedly. Make hay while the Sun shines. Strike while the iron is hot.
Progression
The Important and detrimental aspect to keep in mind is keep moving and moving forward. God designed our legs in such a way to move forward.
Sales and marketing managers, executives, representatives and officers should adhere to the following policy in their careers; «Going for the extra mile».
In other words, always doing more than what is expected from you by your organisation.
But the majority have a, «thus far, no further attitude like «it is not my job», «this is adequate», «why should I do this», «why should I do more», «I am not paid well, so let me work for what I get». These are the attitudes that limit the growth of an employee, organisation, society and the country at large.
A majority of them always ask or even fight to get a raise in their salaries and other fringe benefits. As sales and marketing professionals you should not do that; rather you should strive for excellence in fulfilling your duties and do more than what is expected from you.
Let me share what I have learnt in my career:
Always exceed your daily customer visits and coverage areas. Select and meet one or two new customers daily.
Learn from your customers
Make your customers feel delighted with your services offered and for being a partner in progress with your company. Be an advisor to your customers when the situation demands. Select and cover a new territory monthly.
Ask for references and recommendations from your friendly customers. With experience you could ask it from Any of your customer even from a new customer. Improve the word of mouth promotions.
Start 15-30 minutes before your working time starts and call it a day 15-30 minutes after the closing time.
Handle some key tasks of your colleague who is absent from work. Work in the vacant territory due to a colleague leaving the organisation Train newcomers even though you don›t have the title of Training Manager
Do not just fill the daily, weekly or monthly reports. Write it comprehensively so that your management could make timely decisions. Always have an Habit of submitting progress reports.
When needed do not hesitate to ask for a superior ‹s help and advice. Be a strong No.1 for your personality, performance and power.(power of language, speech, knowledge, skills, attitude and character). Let your competitors respect you for your performances and learn from you.
Do not look at your competitors as your foes, rather learn from them. Do not put all your eggs in one basket. Whether it is a task, target, territory or time aspect, have the habit of, «Divide and conquer».
Be a student of your company and industry. Help your management by Involving in trouble shooting.
You need to do all the above voluntarily and as additional services in recognition of the salary and other benefits that has been offered by your company to you throughout even during crises including the pandemic besides retaining your services as a employee.
When you do the above as a routine practice you could reap the harvest of getting double salary, double bonuses, company car, unlimited fuel allowances,foreign travel,rewards, recognition financial assistance to follow your Professional courses, housing loans, fame, popularity, job promotions,power, privilege, honour prestige, higher status any many more.
In conclusion, there is no limit on what you could do to your customers, colleagues, management and company. It is all in your genes, upbringing in the family, school, company and society. Words of advise to you; Always do your duty but do not expect immediate results and favours from your organisation.
The cardinal rule is,»keep on working; keep working on the engines». You will be rewarded sooner or later by your management if not blessed by God. By getting any or all above company benefits, you need to be a humble person. In turn you have to always give your 100% to get more than 120% revenue and profits to your company and constantly make sure that both you and your colleagues as well your company march forward in securing future businesses including new businesses and business expansions locally and globally.
That should be your ultimate goal and aim. Hence, aim for a new end. Do it today! Keep sailing!
The writer is a professional marketeer and trainer of medical and field representatives