According to a Kantar LMRB household research conducted, 70% of women do not use a factory manufactured sanitary napkin on a regular basis. This is due to a number of reasons.
This raises a red flag to a pressing issue in the country, as it is not only about a majority of menstruating women not using sanitary napkins regularly, but it is more about how it negatively impacts their lives and stops them from chasing after their dreams, as it affects their day-to-day lives for a few days each month. Fems, a feminine hygiene care brand of Hemas Consumer Brands, addressed period poverty through two of its main identified causes; lack of awareness on proper menstrual health and hygiene practices, and lack of accessibility to quality yet relatively low cost sanitary napkin products. To address the lack of awareness, the ‘Fems AYA’ nationwide awareness initiative was launched with other like minded partners such as The Merrill J. Fernando foundation, the Arka Initiative, Sarvodaya Women’s movement and Sarvodaya Fusion in line with the International Women’s Day celebrations. Fems recently introduced a quality and affordable sanitary napkin. manufactured to international standards. Director, Marketing, Hemas Consumer Brands, Fiona Juriansz Munasinghe said, “It is heartening to see that awareness campaigns are proving to be highly productive as we see a considerable number of participants for each session.
The launch of “Fems AYA”, the quality sanitary napkin at a lower price t is an important milestone in our journey to support women rise with confidence.”