Rakuten Viber, one of the world’s leading apps for free and easy communication, celebrates a decade of enriching Sri Lankan lives with its messaging platform, one that values users’ privacy and mobile technology.
Viber was launched in 2010, with the simple goal of providing an alternative medium of communication, offering free calls to international mobile users. Over the past decade, Viber has become a household name in Sri Lanka for its free, interactive, and secure messaging that allows people to connect with whoever they want, wherever they are.
In 2014, Viber became part of Rakuten Inc., a world leader in e-commerce and financial services.
Over the years Viber has seen accelerated growth in Sri Lanka with continued records in usage. Compared to 2019, during the first half of 2020, a 39% increase in daily activations, and a 34% rise in sending group messages, with a growth of 91% in the number of messages sent in a group has been witnessed. One to one increased by 37% and community views surged by 118%, a company spokesman said.
Among the significant milestones include partnering with People’s Bank, one of the largest state banks, the Health Promotion Bureau, the Department of Government Information and the President’s Media Division for verified information, collaborating with the World Health Organisation, Sri Lanka delegation, partnering CargillsFoodCity, the biggest supermarket chain, and also working with the National Lottery Sri Lanka.