International market research agency, Kantar LMRB, which has operated in Sri Lanka for close to four decades, has announced that from April 2, 2019 all services and offerings will be delivered under the Kantar brand name.
CEO, Sri Lanka, Insights Division, Kantar, Himalee Madurasinghe said, “On April 2 we began a new chapter in our journey, which is bound to be exciting. Our rebranding reinforces the value of the services we offer by widening our access to the latest, emerging knowledge worldwide. With the rebranding, we are gearing up to further facilitate opportunities for co-creation and purposeful collaboration resulting in win-win relationships.
“At Kantar we are at the forefront of understanding the human story. We are proud to be the custodians of insight into consumer shopping habits, interactions with products and services, media consumption and their emotional connections to the decisions they make,” she said.
Kantar CEO Eric Salama said, “The change in our branding reflects the operational changes already happening across our company, and is driven by a desire to achieve simplicity, scale and impact for our clients.
This one change will make Kantar easier for clients to understand and work with. Removing barriers to co-creation and purposeful collaboration across our organisation will make it easier for Kantar to address our clients’ most pressing needs.”