Qatar Airways and Qatar Duty Free unveiled the airline’s first Qatar Airways Travel Boutique at the airline’s home and hub, Hamad International Airport (HIA) recently.
Complete with burgundy lighting, curved walls, a Business Class desk and an A380 First Class seat to experience, the shop enables customers to feel as though they have stepped on board a Qatar Airways aircraft.
Qatar Airways Group Chief Executive, Akbar Al Baker, said, “Qatar Airways is delighted to launch the first boutique to engage shoppers in a unique way by enabling them to enjoy the Qatar Airways experience on the ground. We are excited to launch this new retail concept at Hamad International Airport, a further testimony to our vision of redefining the perfect travel experience for our travellers.”
Qatar Duty Free Vice President Operations, Thabet Musleh said, “This boutique takes shopping to the next level, where customers can experience an A380 First Class seat, grab the latest football strip from one of the world’s top global teams, play their own penalty shoot-out and shop from an exclusive range of branded travel essentials, including a high-end luggage collection, a childrens’ range of travel games and accessories. This is the embodiment of an experience worth travelling for,” he said.