The Sri Lanka Institute of Marketing (SLIM) had the second inauguration of its Diploma in Strategic Brand Management (DSBM) for 2017 at the SLIM Business School in Kithulwatta. Intakes are now open for persons who aspire to excel in Brand Management.
SLIM-DSBM, being the first strategic branding qualification in Sri Lanka, is ideal for individuals working in the corporate sector; young executives with an interest to become fully fledged brand managers and marketers. Students can complete this 12-month part-time program at the SLIM Business School in Colombo.
DSBM covers the entirety of Branding and equips individuals with crucial skills in Strategic Brand Management. Students will master skills to develop, nurture and manage brands effectively to add value to their companies and company brands.
The special guest at the second inauguration of the program, Mr. Jude Martino, Head of Marketing and Trade at Marketing Reckitt Benckiser (Lanka) Ltd., said, “Branding is a tool, which companies can effectively use to have an edge over their competitors. To champion a winning brand, you must understand the mindset of your consumers. Vice President of SLIM, Pradeep Edward, the Chief Executive Officer of GAP Holding Pvt Ltd., said DSBM endows necessary skills in marketers to build valuable brands by utilizing internationally proven, innovative branding strategies and practices.
“The SLIM Students’ Council offers SLIM members networking opportunities with peers/ lecturers and opportunities to take part in national level events conducted by SLIM such as, SLIM-NASCO, Marketers’ Nite, EFFIES and SLIM Toastmasters”, he said.
CEO and Executive Director of SLIM, Sanath Senanayake noted, “We enhanced the practical value and real-world application of DSBM by identifying industry needs to ensure that we produce marketers who could cater to the demands of modern marketing and branding”.