Homegrown swimwear brand, Rum Punch, has ventured into a strategic partnership with MAS Linea Aqua and Affno, to offer innovative customization to a global customer base.
Powered by this strategic collaboration, Rum Punch commissioned a web-based design customisation platform named ‘Fuze’.
With the ability to accomplish 50,000 design combinations, Fuze denotes the first phase of what promises to be a valuable partnership. Co-Founder of Rum Punch, Binara Seneviratne said, “We plan to craft a bold Sri Lankan brand which makes international impact.
With our design philosophy firmly rooted in the vibrant spirit of Sri Lanka, this strategic partnership is a strong win-win in accelerating into promising times ahead and will also keep the Sri Lankan flag flying high in the international fashion arena.” MAS Linea Aqua is a joint venture between Speedo International (UK), Brandot International (US) and MAS Holdings of Sri Lanka. With a vision to be the best swimwear solutions provider in the world, Linea Aqua is equipped with skilled in-house product capabilities to deliver impeccable quality and attention to detail in lean manufacturing partnerships.
Being part of a community-compassionate Sri Lankan conglomerate, the swimwear manufacturing giant offers Rum Punch the premium raw materials with a flawless finish.
With a history of 17 years and corresponding businesses in ten countries, Affno specialises in a combination of areas such as web development, mobile innovation and workplace automation. Affno’s strategic approach has paved way for the company to offer solutions which are not just effective, but have powerful transformational outcome, a company spokesman said.