Softlogic introduced two products to the local market with the latest technology, partnering Candy, an Italian company, in Colombo last week.
The two products, the Bianca washing machine and the watch and touch oven by Candy will cater to the modern day needs of the consumers. “We are focussed on growth and we believe that we have selected the right partner to go forward,” Export Area Manager, South East Asia Candy Asia Pacific Ltd., Massimo Poma said.
“At Candy we believe in smart innovation, but only when it’s really useful, that’s why we’ve created the smartest, most intelligent and intuitive appliances ever, namely the Candy Bianca washing machine and the Candy Watch and Touch oven. Today, we invite you to discover how Candy can help to make your life easier, so you can have more time to do the things you love,” he said
Trade Marketing Manager, Candy Asia Pacific Ltd., Ms. Joan Wong said, “With a strong focus on technology and innovation, the Italian based Candy Group is the only household appliance company in the world with the entire range of fully-connected next-generation products; a record that is rooted in its own DNA, that is actually simplifying the life of its consumers by providing them more and more user-friendly, innovative products.”
CEO, Softlogic Retail (Pvt) Ltd., Nasser Majeed said, “Softlogic is immensely pleased to launch the latest and most innovative, groundbreaking products from Candy exclusively to our Sri Lankan consumers.
“This is the first range of appliances that can actually communicate with you wherever you may be, and all of us at Softlogic are delighted to be associated with Candy on this momentous occasion, where we enable you to ‘Simply-Fi’ your day with the most complete, up-to-date and connected appliances,” he said. Softlogic is on a growth trajectory. Its expansion plans are many. The company has invested Rs 150 million on yearly basis to fuel the growth. It has strong leadership position in many growth sectors of economy. The flagship Odel store will be open in 2020 with a substantial investment, he said.
Softlogic Retail (Pvt) Ltd., a fully owned subsidiary of Softlogic Holdings PLC, has been the sole authorized distributor for Candy products for the past eight years with the Candy range of appliances being made available via the Softlogic islandwide store network of 222 Softlogic MAX and Softlogic stores.
“Candy is viewed as Italy’s leading brand for home and kitchen appliances; including a wide range of built-in ovens, built-in microwave ovens, free-standing cookers, free-standing dishwashers, washing machines, vacuum cleaners, built-in hoods, and built-in hobs and we are pleased to launch their latest watch and touch oven and Bianca washing machine to our Sri Lankan consumers,” Assistant General Manager, Product Development, Softlogic Retail (Pvt.) Ltd., Shehan Zahir said.