The substantial growth in the Chinese tourist market of Sri Lanka, especially after the war, and their preferences in travelling are now severely changing the aspects of the Sri Lankan tourism industry. Despite the pristine beach stretch around the island being its core tourism magnet, the tourism industry has now developed to a level where customised products are offered to attract all types of tourists.
The recent celebration of the Chinese mid-autumn festival in Sri Lanka is a major step towards these Chinese-friendly tourism initiatives.
China, the largest single population of the world, has a rich and unique culture within. Mid-Autumn alias Moon festival is one of their major celebrations no matter where they live in the world. This festival is celebrated on three basic concepts, i.e. Gathering, Thanksgiving and Praying.
The festive season which falls between August 15 and the first week of October, is a period for the Chinese to gather around their families and get together with each other strengthening their bonds. Also, the festival is celebrated as a thanksgiving for the harvest of the season. Finally, mid-autumn is a time where the Chinese pray for both conceptual and material satisfaction in life.
During the mid-autumn festival, traditional lanterns and mooncakes are a must. The lantern has been used to symbolize fertility, while it is used today mainly as a toy and decoration. The most interesting feature is that each lantern bears a wish or a prayer of an individual. The round-shaped mooncakes symbolise the unity among family. These home-made delights are distributed among family members signifying their bond forever.
Commemorating this beautiful cultural heritage of China, a grand celebration was held at Hotel Thurya, in Kalutara. The hotel premise was full of friendly vibes, and the event coloured by a beach BBQ, distribution of moon cakes, lighting traditional Chinese lanterns and DJ music.
According to Mayflower holidays, the Sri Lankan tour operator who organised these celebrations, it is the first time that the mid-autumn festival of China was officially celebrated in Sri Lanka. A group of about 50 Chinese participated in this celebration where the Managing Director of Sri Lanka Tourism Promotional Bureau, Charmarie Maelge was the chief guest. Several tour agents in China also participated, expecting to bring more Chinese tourists to Sri Lanka in the coming months.
The organisers expect to host the Chinese mid-autumn festival annually with positive responses from participants. It is believed that these Chinese-friendly cultural activities would attract more potential Chinese travellers to the country.