Public Relations agency, Total PR, operating under aegis of the Omnicom Media Group, Sri Lanka, rebranded themselves recently as Protean.
Drawn from Greek mythology, the word ‘Protean’ represents such characteristics as: ever changing, versatile, flexible, all-round, many-sided and resourceful, which are fundamental in today’s dynamic world of Reputation Management.
“As a PR agency operating in such a dynamic environment, it is always important to stay ahead and adapt to change.
At Protean we are constantly on the lookout for new trends from the region, ensuring our clients’ brand stories remain fresh and relevant in a marketplace where content has firmly established its role as king,” said PR Director of Protean, Champika Thalgodapitiya.
CEO of the Omnicom Media Group, Sri Lanka,Keith Wijesuriya said, “It is refreshing to see more and more clients embracing this powerful medium both traditionally as well as across digital and social media platforms, allowing us to invest more resources in both PR and digital.”
While the practice of Public Relations goes back thousands of years when pharaohs, kings and emperors used statutes, carvings, temples and palaces as a means of conveying their power and supremacy to their subjects and enemies, over the years the practice has become more strategic, professional and sophisticated.
Today, in the 21st century the value of PR is being embraced as a key component in the modern marketing mix. With the evolution of technology and social media and the consequent outpouring of modern and non-traditional means of mass communication, the practice and profession of Public Relations has undergone quantum changes, becoming a vital tool in molding the profile of many a successful organization.
Protean was set up as a specialized SBU in October 2012.
PROTEAN operates as an SBU of the Omnicom Media Group, Sri Lanka, the local affiliate office of the worldwide Omnicom Media Group. OMG Sri Lanka’s offerings include OMD Sri Lanka, PHD Sri Lanka – the two leading and award-winning global media networks and their local Digital specialist unit, ALTERNAET.