Loops, a digital agency, is officially relaunching itself as Loops Integrated. With the recruitment of professionals from the advertising industry, the agency has been following an integrated model in the past few years and has now officially relaunched to reflect its present position as a creative-led integrated marketing agency.
This includes ATL, BTL, and other forms of mainstream marketing. The relaunch also coincided with Loops Integrated’s 14th anniversary, marking a transformational and iconic journey of growth and accomplishment in the marketing space in Sri Lanka and across the world.
Since its launch, Loops has continuously evolved to stay ahead. With this relaunch, Loops Integrated comprises four major sub-businesses: Loops Creative (Integrated Advertising), Loops Play (Video and Animation), Loops Tech (Software and Web Development), and Loops Digital (Digital Marketing), each under the leadership of experienced professionals. The new structure permits independence and focus while simultaneously enabling seamless collaboration, allowing for cohesive and all-encompassing marketing solutions.
Loops Integrated has also redesigned its logos to reflect its new position as a provider of creative-led integrated marketing solutions.
Looking ahead, Loops Integrated is eager to continue writing its success story, helping clients thrive in an interconnected world where creativity and strategic, smart execution, supported by an integrated approach, are essential elements of effective marketing.