The Bank of Ceylon (BOC) was named as the No.1 Banking Brand in Sri Lanka for the 15th consecutive year with the Brand rating at “AAA” by the Brand Finance Lanka in their publication of “Brand Annual 2023” with Media Services (Pvt) Ltd (LMD).
A banking legend that completes 84 years of pioneering the country’s banking industry, BOC ensures it stays true to the very reason it was founded in 1939 to serve the Sri Lankan community to achieve financial freedom empowering them to enjoy the life they deserve.
Brand Finance Lanka, an independent brand consultant institution with an global presence over many countries, has been conducting the brand analysis on Sri Lankan brands over fifteen years following a globally accepted scientific method.
“Our success as an indigenous banking brand is due to the fact that it is deeply rooted in the very essence of the Sri Lankan community as their trusted financial partner in good and difficult times. BOC has preserved its image with deeply ingrained values focused on the well-being of all its stakeholders and is committed to providing equitably. This purpose and these values have been expressed in all forms of BOC’s operations and communications and has been strongly accepted by all its stakeholders, through which we draw our financial strength sustainably,” said General Manager Russel Fonseka.
Leading every frontier of banking in the country, BOC owns the largest balance sheet in the industry that comprises an over Rs. 4 trillion asset base, a network that is over 2000 customer touch points, the largest ATM switch owned by a banking institution and the largest market share in inward remittances.