Pelwatte Dairy Industries launched a Facebook campaign titled ‘Spread Seasonal Joy with Pelwatte’ to treat customers to seasonal joy and happiness during the Christmas and New Year season.
The campaign was conducted from December 1 to December 31, 2020 invited people staying at home to share seasonal greetings portraying how they celebrated Christmas with their families.
The greetings were published in the official Pelwatte Facebook page. Ten of the most creative cards were chosen and the winners were presented gift vouchers.
‘Spread Seasonal Joy with Pelwatte’ campaign provided a platform to showcase festive celebrations and engage with their loved ones via Facebook. The participants eagerly shared their greetings - showered with blessings of love and happiness.
Managing Director of Pelwatte Dairy Industries, Akmal Wickramanayake said, “Christmas is about love and joy, meeting and greeting, and most of all caring and sharing. We believe that the household brand of Pelwatte will help bring in the essence and the spirit of Christmas to the families even during these challenging times. We were overwhelmed with the responses we received and we are happy to share these greetings with all Sri Lankans.”
The competition was judged based on several entry requirements. The participants initially needed to like the Pelwatte official Facebook page, share the main post about this campaign, tag five friends in the comments section before sharing the greetings as a message.
If any Pelwatte products had been used to prepare the food, the participants were encouraged to mention them too.