Advertising Agencies in Sri Lanka are gearing themselves to participate in the forthcoming Effie Awards 2016.
The Effie Awards are recognized by marketing professionals the world over as the global symbol of effective marketing communication.
The Sri Lanka Institute of Marketing (SLIM) has the franchisee to hold the award ceremony in Sri Lanka and has been conducting the event for the past nine years.
This year, the brief for participants was held at Kingsbury Hotel and the participation from mainstream advertising agencies and marketing professionals was significantly higher than in the previous years.
The briefing this year took the form of a panel discussion which provided participants with the opportunity to direct their queries, even doubts relating to the event, to the panelists. Head of Jury, Imal Fonseka, the iconic marketer was among the panelists.
SLIM Vice President Suranjith Swaris was another panelist while Project Chairman, Shaminda Perera, Senior Brand Manager, Reckitt Benckiser Lanka Ltd, chaired the briefing session.
The Project Chairman Shaminda Perera elaborated on the nature of the award, the award categories and explained the application procedure while the Head of Jury Imal Fonseka explained the evaluation criteria and the expectations of the judges.
The Participants’ Workshop was held the following day at the SLIM Head Office and was facilitated by marketer Ahamed Irfan.
The workshop focused on the art of writing and submitting successful entries.
What is noteworthy this year is that there are over 30 categories with new categories including healthcare services, healthcare OTC products, professional services and travel and tourism.