Seylan Bank has launched a state-of-the-art digital bank account for youth between 18 and 26 named, Seylan Seylfie.
It promises to offer various benefits for its tech-savvy target group. Seylan Bank has partnered with Dialog Axiata PLC to offer digital benefits for this data-loving customer segment. Director/CEO of Seylan Bank, Kapila Ariyaratne said, “We are poised to invest further in the digital sphere to launch innovative products catering to the emerging needs of the customers.
Seylan Seylfie is the latest product innovation from Seylan Bank that makes banking a fun filled and attractive experience for our young adults.”
DGM, Marketing and Personal Banking, Tilan Wijeyesekera said, “This digital and social proposition aims at delivering a true value addition to the lives of customers by delivering a seamless experience of banking as well as lifestyle needs.”“The product was based on the in-depth research carried out among our young customers and led us to collaborate with Dialog Axiata known for their cutting edge telecom solutions to launch this product which we are confident would be a game changer in the youth savings market in Sri Lanka,” he said. With Seylan Seylfie, the Bank has pioneered the ‘digital interest’ concept, with interest on savings accounts credited directly to Dialog mobiles of youth account holders as a top-up for data, voice etc. if the account holder so wishes. The Seylan Seylfie chip-based debit card offers an array of benefits and discounts while shopping, dining or holidaying, and free cash grants of up to Rs. 25,000 to account holders on turning 21 and on completion of a graduate degree or professional qualification.