Airtel life is the only telecom brand to be placed on ‘top category’ list
FB confirms that for the last 12 months, Airtel has continuously been the only Telco to be listed within the telecom category
Facebook ( FB) recently recognized Airtel Lanka’s FB page – Airtel Life, as the most relevant Facebook page amongst Sri Lankans between ages 18-25. This accolade was followed by Airtel Lanka’s FB page beingrecognized as one of the “Most Connected Brands in Sri Lanka” by the leading and most prestigious LMD magazine in Sri Lanka – resulting in the company receiving double accolades for its efforts on the digital front.
In Sri Lanka, Airtel continues to invest actively towards the development of youth which contributes positively towards a progressive society. While the company follows a 360 degree approach in its communication campaigns, given the increase in internet adaptability and smart mobile phone penetration, digital modes of communication such as Facebook, Twitter, Instagram, Google + and YouTube, arethe most important components of Airtels’ communication plan.
“We are delighted to be amongst some of the top brands that are actively connected with customers via the digital platform.
We are a young organization and we operate in one of the most competitive industries. Therefore it is really an achievement to be able to continuously maintain this position” said Jinesh Hegde- CEO/MD of Airtel Lanka.
“At our very core, in our deepest essence, we are a brand that improves and expands quality of life and lifestyles. Our target segment, the youth of Sri Lanka aspire for a better life for themselves.’ he said.