With Sri Lanka Tea celebrating its 150th anniversary this year, the well-known biscuit manufacturer, with a 65-year history, Maliban, has come out with an innovative idea to celebrate the occasion with an exclusive signature biscuit range in two flavours: Earl’s Grey and Ginger Tea.
The range of biscuits will be launched on July 6 when 162 Sri Lankan Consulates across the globe celebrate Lankan tea through a concept called ‘Global Ceylon Tea Party’.
Managing Director of Maliban Biscuit Manufactories Private Limited, Kumudika Fernando said it is a great honour for the company to be a part of such a global event and to be recognized with Ceylon tea, one of the most intrinsic commodities that has made an impact on the social, cultural and economic spheres in Sri Lanka.
“As a pioneer in our industry we are proud to stand side by side with another world renowned product that is from Sri Lanka, both having won hearts and minds of consumers worldwide.”
Starting from the Land of the Rising Sun, all the way to South America, the Global ‘Ceylon Tea Party’ is to be celebrated at 5 PM of each country in the designated locations across over 100 countries. “With no one having attempted such a feat prior to this event, we are delighted to be a part of this event by the Ceylon Tea Board in pursuit of a Guinness World Record as ‘The world’s largest tea parry’, Fernando said.
The Ceylon Tea Board announced earlier that Ceylon Tea would be served with an especially flown in Maliban range of biscuits and two sweetmeats of each country to commemorate 150 years since James Taylor first perfected the unique taste of Ceylon Tea, which since then has won hearts world over. The celebratory biscuits exclusively produced by Maliban for the global event is to revive the traditions of tea drinking and keep it alive.
The official handing over of the exclusive biscuit packs was done on the 20 of June 2017 at Maliban Factory. At an intimate gathering, the top Management of the Maliban Group presented the Ceylon Tea Board Members with the uniquely designed box containing the special range of biscuits which will be flown off to 162 countries worldwide, where the biscuits will be served as a complement to a cup of Ceylon’s finest tea.
With its beginning in 1267, the tea industry intrinsically linked to the very fabric of society by becoming one of the most important agricultural commodities in Sri Lanka.
Although the story of Ceylon tea started to bloom with the coffee-blight, tea from Ceylon before long gained the reputation of being the finest in the world. Consequently becoming the backbone of the colonial economy, it also made Sri Lanka the largest exporter of tea by 1965.
Which to this day remains one of the largest foreign exchange earners in the country ‘presently over 1.5 billion annually) and supporting around 20 percent of the country’s population through direct and indirect employment.