The first batch of 30 Ceylinco Life salespersons recently completed a tailor-made Diploma Course in Financial Sales Management, designed by and for Ceylinco Life in collaboration with the Sri Lanka Institute of Marketing (SLIM).
The one-year course was introduced by Ceylinco Life to enhance the skills, knowledge, and competencies of its sales personnel, and to nurture a highly proficient sales force capable of tapping into premier markets and delivering exceptional services to customers, the Company said. The diploma program included rigorous coursework, examinations and assignments to ensure a well-rounded education for the candidates.
A wide range of subjects such as financial planning, communication, analytical skills development, time management, financial markets, taxation, and more are included in the diploma.
Ceylinco Life Director / Chief Operating Officer Ranga Abeynayake said, “This diploma not only contributes towards the professional development of the successful candidates but also benefits our customers by equipping salespersons to better advise them on how to structure their policies to cater to their immediate as well as projected future needs. We firmly believe in investing in our employees’ capabilities and recognise that our customers directly benefit from their expertise.”
Sri Lanka Institute of Marketing President Chinthaka Perera said, “As an Institute dedicated to fostering professionalism, SLIM is greatly encouraged by the commitment shown by Ceylinco Life to provide opportunities for employees to acquire qualifications that will advance their careers. We are happy to work with the company to customise course content to meet the precise requirements of the diplomates.”
The graduation ceremony took place at the company’s head office.
Ceylinco Life Chairman R. Renganathan, Managing Director/CEO, Thushara Ranasinghe, President of SLIM Chinthaka Perera, Vice President of SLIM Prof. Jayantha N. Dewasiri, Directors of Ceylinco Life and guests were present.
The top three students among the graduates were awarded scholarships to follow any of the courses offered by SLIM, with the batch top receiving 75% of the cost of the course and the graduates placed second and third receiving 50% and 25% of the cost.