Everyone craves for personal branding | Sunday Observer

Everyone craves for personal branding

2 October, 2022

We all want to stand out from the crowd and to be famous. We want everyone to talk about us. We all want to be a brand in society. With modern media, we don’t have to wait long for that. Through social media, we can seize the opportunity in a short time. The easiest way to do it is called personal branding.

Socrates said, “The way to gain a good reputation is to endeavour to be what you desire to appear”, 2400 years ago to highlight the importance of the subject contemporarily called “personal branding”.

Personal branding is the process of creating a brand identity for an individual or company. As the name suggests, this is branding for us or our business. Essentially, it’s how we project our brand and its values to the world and ensures our target audience knows who we are, what we stand for, and why they deserve to choose us over our competitors.

Personal branding isn’t just about marketing; it’s about being our own marketer. It’s about advocating for ourselves and our business to gain respect and trust from our peers and customers. The word “brand” can have a negative connotation when used in the context of business. However, applying the right principles and strategies will help us create a brand identity for our business and help us stand out from our competition.

In an age where people’s attention spans are getting shorter by the minute, the need to make an impression is more important than ever. The best way to do this is to create a solid and memorable brand identity. Many business owners don’t realise the importance of personal branding because they think it’s a lot of extra work. However, the truth is that if we want to create a successful business, we must create a successful brand. People who know us and our business will trust us more and buy more products and services from us.

In today’s competitive job market, having a strong personal brand is more important than ever. A personal brand results from what others think and say about us when we’re not in the room. It’s our reputation, and it can make or break our career.

So, why is personal branding so important?

Stand out from the crowd

It helps us stand out from the crowd. In a world where everyone has a degree, employers are looking for candidates who have that extra something that makes them unique, and by developing a strong personal brand, we can keep them in mind. Besides, personal branding can help us earn a higher salary. There are many ways to develop a personal brand, but it all starts with knowing who we are and what we want to be known for.

By taking the time to define our brand, we can set ourselves up for success in our career and beyond. It leads to opportunity.

We live in a competitive world where we compete for the same jobs, clients and opportunities. Having a strong personal brand is essential to stand out from the crowd. A personal brand is a collection of unique skills and experiences that make us who we are. It makes us unique and separates us from everyone else.

By developing a personal brand, we give ourselves a competitive advantage. People will remember us and our brand when looking for someone with our special skills and expertise.

A strong personal brand can lead to new opportunities. When people see that we are experts in our field, they are more likely to offer us opportunities to collaborate or work on new projects.


Personal branding is the process of creating an identity for ourselves as an individual or a business. This includes developing a well-defined and consistent look, message, and online and offline presence. There are many psychology-based reasons why we might want to work on our personal brand. For one thing, it can help us build trust with our audience.

When people feel they know who we are and what we stand for, they are more likely to trust us. It’s because they feel a connection with us. They know what to expect from us and that we are an authority in our field. In a world where everyone is trying to get noticed, having a strong personal brand can make all the difference.

When employers or clients see that we have a strong personal brand, they are more likely to consider us for their next project or job opening. If we’re looking to build trust, attract opportunities, or stand out from the crowd, personal branding could be the answer. People will always check us out online.

In the digital era, personal branding has become increasingly important. With social media and Google, it’s easy for anyone to find information about us with just a few clicks. As a result, it is imperative to be aware of how we present ourselves online. Personal branding helps us control the narrative about ourselves and present ourselves in the best possible light.

It’s also a way to stand out from the competition. Personal branding helps us build trust with potential clients and customers. If they see that we are an expert in our field and have a strong personal brand, they are more likely to do business with us.

Key points

It’s about the main three points in personal branding. Everyone should pay attention to these three words because only by doing so can a person achieve success in the field of personal branding. They are purpose, potential, and promise.

Purpose means we always have to keep in mind: What are we going to do? What is our goal, or what do we achieve through personal branding?

“Potential” means the possibility. It denotes what skills and abilities we have to achieve our goal. We need to know exactly what we are doing.

Promise implies that we must promise ourselves that we will do what we planned to do. We have to keep our promise. For example, if someone says that they are pleasing us with songs, they should do it in the same way.

How do we do personal branding?

The social media is at our fingertips. We can control our reputation online. We don’t want anything we post on social media to negatively affect our presence. All have to think twice about what they upload in social media. Another positive place to start would be to create a personal website. Create a logo and theme for ourselves, and keep it across all our social media profiles. Define who our audience is and develop a content strategy with them in mind. Engage our audience and keep them coming back for more because our content adds value to their lives.

A business is nothing without a personal brand behind it. However, this does not mean that we should give up our business for our brand. Instead, it is best to have a clear and purposeful strategy for both. Personal branding can only be successful if backed by a strong business strategy. If our plan is weak, our brand is already defeated before it even begins.

When we combine our business and personal brands, we have a powerful brand combination that can help us achieve our goals quickly and easily. So does public relations, among others. It means that through personal branding, we can maintain a good reputation, image, and goodwill among others.