Q&E Advertising (Pvt) Ltd. (Q&E) and LSEG Sri Lanka were together named the winner for their #StayHomeStaySafecampaign in the Global Crisis Management Campaign category at the recently concluded Global Marketing Awards. The campaign was conceptualised and executed by Q&E during the initial island-wide lockdown in 2020 in order to support the continued growth of LSEG Sri Lanka in the industry and promote that they firm remained unshaken as a result of the pandemic.
Nishan de Silva Wijeyeratne, Director, Brand Management at Q&E Sri Lanka said, “Considering this was at the start of the global lockdown, and we were going through unprecedented changes to our daily routines, we were limited in terms of what we could do. But we ensured that it would not become a barrier for us in our communications”.
“A key objective of this campaign was to convey a feeling of hope – hope for normalcy (whatever the new normal would bring) and hope for a stable future. Our process is built on wholly understanding who our clients are, what they want, and delivering what they need based on that understanding. It’s not just about the end goal. It’s about communicating the value our client brings to the world.”
The rollout of the campaign consisted of two phases.