The countdown to the annual Effie Awards Sri Lanka 2020 for the marketing communications industry began last week with a live Zoom media briefing hosted by the Sri Lanka Institute of Marketing (SLIM) the organisers of the competition.
Effie is a global forum which aims to lead, inspire and champion marketing effectiveness and which recognizes all forms of active marketing communications that contribute to a brand’s success.
Now in its 12th consecutive year, the Sri Lankan Effie Awards celebrate the effectiveness of creative communications, recognising campaigns that can demonstrate outstanding and measurable results.
To outline the details and the latest Effie global updates for Sri Lanka’s Effie Awards 2020, SLIM has invited marcom agencies and corporates to join the media briefing via Zoom. A workshop will be held tomorrow, July 27 also via Zoom, to help participants acquire important tips from an industry expert to submit effective entries.