‘CIC Manussakema’ will unveil a host of new initiatives aligned with the company’s objective to uplift the agri industry resources, while also reaching out to support the nation’s young generation achieve their academic goals. ‘CIC Manussakema’ is a multi-dimensional CSR initiative consisting of several programs that are multifaceted in their nature and approach.
‘CIC Manussakema’ was launched in 2008 with the objective of uplifting the lives of rural agricultural communities spread across Sri Lanka. This unique concept was instrumental in addressing the many needs of the rural communities and attracted many local and international accolades for its significant ability to transform lives through positive reinforcement.
‘CIC Manussakema’ was awarded the ‘Best Corporate Social Responsibility Initiative 2010’ at the annual award ceremony organised by the Ceylon Chamber of Commerce. This was also recognized in Asia Pacific Entrepreneurship Award in 2013, becoming the first Sri Lankan company to bag such a prestigious award. This project has also been recognised for its transformative impact at the E-Swabhimani, E-India, Sumathi, Mako, Swarna Lanka and Derana Music awards.
Part of ‘Manussakema’, ‘CIC Soora Goviya’ was carried out consecutively for four years from 2009 to 2013. The competition sought to positively recognize and reward young agricultural entrepreneurs of Sri Lanka. The novel concept was highly successful as it was able to create social recognition for these enterprising youth hailing from agricultural backgrounds along with rightfully recognising their potential and capacity in the agricultural industry.
‘Danuma Danaya’, another such initiative targeting the students sitting the Advanced Level examinations has been carried out by CIC successfully over the past years. It consists of over 30 Advanced Levels seminars reaching out across rural communities Furthermore, personality building, positive thinking and inculcating aesthetic appreciation play a major part in building the skills and knowledge of the youngsters in this programme. This year’s seminar was held on 30 November at Thabuththegama Central College.